{"dataset":"Fragrance brand discount index","source":"https://dailyfragrancescout.com","page":"https://dailyfragrancescout.com/data/brand-discount-index","license":"https://creativecommons.org/licenses/by/4.0/","method":"Active fragrances sold by two or more tracked sellers with a live verified discount on a full bottle: an offer of 30 ml or more, not packaged as a tester, decant, mini or gift set (smaller sizes and those packagings never set a figure; a fragrance discounted only there is excluded). Each fragrance counts once, at the deepest such markdown any seller offers, against a reference price that passes the site's plausibility rule (references more than 4x the asking price, i.e. over 75% off, are refused). Houses are ranked by the mean of those markdowns, median alongside, and only with at least minBrandSample fragrances; houses under the floor are omitted, not zeroed. A house's category is the niche or designer tag carried by a strict majority of its measured fragrances, else null. Category aggregates are taken over tagged fragrances directly and reported only with at least minCategorySample.","bottleMinMl":30,"measuredAt":"2026-09-30T19:22:58.846Z","minBrandSample":10,"minCategorySample":20,"fragrancesMeasured":1738,"brandsMeasured":284,"categories":[{"category":"niche","meanDiscountPercent":22,"medianDiscountPercent":18,"fragrances":115},{"category":"designer","meanDiscountPercent":12,"medianDiscountPercent":16,"fragrances":45}],"brands":[{"rank":1,"brand":"Jo Milano","brandPage":"https://dailyfragrancescout.com/brands/jo-milano","category":null,"meanDiscountPercent":62,"medianDiscountPercent":60,"fragrances":11},{"rank":2,"brand":"Liz Claiborne","brandPage":"https://dailyfragrancescout.com/brands/liz-claiborne","category":null,"meanDiscountPercent":50,"medianDiscountPercent":46,"fragrances":23},{"rank":3,"brand":"Oscar De La 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Arden","brandPage":"https://dailyfragrancescout.com/brands/elizabeth-arden","category":null,"meanDiscountPercent":35,"medianDiscountPercent":36,"fragrances":18},{"rank":13,"brand":"Al Haramain","brandPage":"https://dailyfragrancescout.com/brands/al-haramain","category":null,"meanDiscountPercent":34,"medianDiscountPercent":28,"fragrances":18},{"rank":14,"brand":"Rasasi","brandPage":"https://dailyfragrancescout.com/brands/rasasi","category":null,"meanDiscountPercent":33,"medianDiscountPercent":36,"fragrances":19},{"rank":15,"brand":"Calvin Klein","brandPage":"https://dailyfragrancescout.com/brands/calvin-klein","category":null,"meanDiscountPercent":33,"medianDiscountPercent":27,"fragrances":32},{"rank":16,"brand":"Hugo 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& Gabbana","brandPage":"https://dailyfragrancescout.com/brands/dolce-gabbana","category":null,"meanDiscountPercent":20,"medianDiscountPercent":17,"fragrances":19},{"rank":33,"brand":"AJMAL","brandPage":"https://dailyfragrancescout.com/brands/ajmal","category":null,"meanDiscountPercent":19,"medianDiscountPercent":18,"fragrances":15},{"rank":34,"brand":"Givenchy","brandPage":"https://dailyfragrancescout.com/brands/givenchy","category":null,"meanDiscountPercent":19,"medianDiscountPercent":17,"fragrances":17},{"rank":35,"brand":"Versace","brandPage":"https://dailyfragrancescout.com/brands/versace","category":null,"meanDiscountPercent":18,"medianDiscountPercent":17,"fragrances":20},{"rank":36,"brand":"Giorgio Armani","brandPage":"https://dailyfragrancescout.com/brands/giorgio-armani","category":null,"meanDiscountPercent":18,"medianDiscountPercent":16,"fragrances":21},{"rank":37,"brand":"Tom 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